YCN Brief: Switch younger audiences on to the importance of planning for their financial futures.
The thought of saving can be a daunting prospect for many young people who are living for the ‘moment’.
Using humorous references, which clearly show a lack of progression from childhood, our campaign is designed to highlight the social embarrassment that can arise if you don’t save for the things that matter.
Saving towards a car
An expansion of the saving for a car idea, but more subtle and for specfic use on billboards next to roads and motorways, alllowing us to communicate to motorists.
Saving towards a holiday
Saving towards a wedding
Savings notices, mimicking parking tickets, will be placed on the windscreens of cars older than 10 years in College and University car parks. On opening the notice, the owners will discover an offer and information on savings plans.
The savings notice will include help and advice on saving for your financial future, as well as a QR code, which when scanned will reveal details on how you can win £500 towards your savings.
Finding a fake parking ticket will be the starter of Standard Life's web presence, creating conversation, and will be memorable towards the brand as students fall for the joke.
